![]() This simple structure is used in most stories and explainer videos. Main part: confrontation with the problem, carrying out the solution.Ĭonclusion: resolution of the problem, reference back to the original scenario. I ntroduction: introduction of the characters and the scenario. Most of us have heard, seen, and read so many stories that we already know this flow. The drama comes from the emotional tension your story builds. Now you just place your character in an environment that suits him/her and his/her problem, confront him/her with the problem and let the character solve the problem. In case the answer to this question is still too abstract to work with, make it more concrete by asking yourself: What problem does my service solve for my character? Use this question to initiate the process of creating your scenario: What problem does my service solve for my target audience? Let’s assume that your topic is a service that you want to promote. For this purpose, it’s best to work with what you already have: your target audience, your character, and your topic. What’s missing? Drama, baby! Drama is created when a character solves a problem (=dramaturgy) in a situation (=scenario). ![]() □Ĭreate a scene – your viewers will thank you for itĪ character alone, however skilfully developed, does not make a story. Too many cooks spoil the broth and a two-minute video with too many characters is guaranteed to ruin your conversion. Since you want to stick to the essentials in all aspects of your explainer video, don’t use more than two main characters, if possible. Baby food? Your main characters are parents. The easiest way is to use a human figure that resonates with your target group: You sell stairlifts? Then your character should be older. Both of these things help the audience to connect to and identify with the main character’s situation. Also, your audience knows that compliance policies are usually not very popular. Why does this tiny story element work? Your target audience consists of people who are most likely familiar with the feeling of being sad because they are unwanted. Your main character “the compliance guidelines” is sad because no one wants to spend time with her. You can also choose an object, a company, or even something as abstract as “compliance guidelines.” You’d be surprised by what your target group can identify with! As long as the object of identification is something they can easily understand and relate to, then you are good to go. Ideally, one that is close to your audience. The easiest way to achieve this is to use a character. To attract the interest of your target group to your explainer video, you should give them the opportunity to identify with it. It can be divided into three parts: character, scenario, and drama. We believe in reducing complex matters to their integral components – that’s why the storytelling we use in our explainer videos is clear and easy to understand. Storytelling has always been an essential part of simpleshow’s scientifically tested and proven method of explanation. Use the successful simpleshow method for your storytelling ![]() Storytelling is about simplifying complex topics, triggering feelings in the audience, and creating a need for them to get to the conclusion of the story and understand its content. We have rummaged through the various perspectives on storytelling for you and can say this with certainty: it is always about feelings, about a straight path to complex contexts, and about bringing both together in such a way that a certain target group feels inspired to listen, watch or read the story. There are so many different definitions of it, each tailored to the respective discipline. The concept of storytelling has been adopted and used in so many different ways in recent years – from marketing, psychology, journalism to management, and, of course, the drama-based arts of film, theater, and literature. To answer this question, let’s have a go at a storytelling definition: Here you can learn how to convey complex and seemingly dry topics in an appealing and entertaining way – with storytelling! Since storytelling also helps our brains absorb content particularly well and retain it in the long term, it is an essential component of every good explainer video. ![]() In the mood for a story? Probably so – we humans love stories. ![]()
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